The Challenge:

Wave Case, a brand selling sustainable tech accessories, needed to improve its organic visibility and revenue in a competitive, fast-moving market. While their products and brand values were strong, their reach in search wasn’t reflecting that.

The Approach:

SEO Foundations

• Advised on technical SEO issues and improved site hygiene month by month
• Built a solid baseline for long-term organic performance

Revenue-First Focus

• Prioritised collection pages with the highest commercial intent
• Optimised for high-converting search terms to boost revenue quickly

Adapting to Google Updates

• Reacted to AI Overviews and Core Updates in 2024
• Created new content targeting top-of-funnel searches around sustainability and product durability

Full-Funnel Content Strategy

• Expanded beyond product pages to cover the entire user journey
• Strengthened topical authority with blogs and guides related to sustainable tech

Balanced SEO Investment

• Spread efforts across technical SEO, content, on-page improvements, and light link building
• Ensured growth was resilient, not reliant on a single tactic

The Results

(October 2023 – mid-2024)

• +60% Organic Traffic (YoY)
• +47% Organic Revenue (YoY)

(Feb 2024 – May 2024)

• +92% Clicks
• +197% Impressions