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Digital PR Coverage

These are just a few examples of reactive PR ideas, campaigns, and press releases I’ve created that have successfully secured media coverage.

Planning, Building & Construction Today •

Transport for Wales begins work on new station at Bow Street

Transport for Wales, Network Rail, and Ceredigion County Council have begun work on the new £8m Bow Street station in Ceredigion, opening to passengers in 2020

Part-funded by the Department for Transport via the New Stations Fund, the new station will provide a link to the national rail network for the community of Bow Street for the first time since the former station was closed in 1965.

The new Bow Street station will include park and ride facilities, cycle storage and a multi-modal transpor
foodnavigator.com •

‘The times they are a-changin': Alcohol has gone out of style and out of the music charts, research reveals

It is often reported that drinking alcohol is not cool anymore. One in five under-25s in the UK report that they are teetotal, according to research by Drinkaware. This global cultural shift is often seen in celebrity-backed NPD. Formula One champion and entrepreneur Lewis Hamilton has just launched a non-alcoholic spirit created from real blue agave.

Now, new original data analysis has examined lyrics of chart-hitting pop songs from the UK in the last decade to reveal a decline in references t
The US Sun •

Songs about booze vanishing from modern music as young fans shun drinking

Some stars like Adele have quit boozing while Taylor Swift has been in Diet Coke ads

gen-z's on pop Songs about booze vanishing from modern music as young fans shun drinking

SONGS about alcohol are vanishing from modern music — as young fans shun drinking, according to a study.

References to booze and getting hammered have plummeted by 79 per cent in five years, and some stars have slated it.

With a quarter of under-25s now teetotal, classic anthems like Cigarettes & Alcohol belted out by Oa
The Irish Sun •

Songs about booze vanishing from modern music as young fans shun drinking

Some stars like Adele have quit boozing while Taylor Swift has been in Diet Coke ads

gen-z's on pop Songs about booze vanishing from modern music as young fans shun drinking

SONGS about alcohol are vanishing from modern music — as young fans shun drinking, according to a study.

References to booze and getting hammered have plummeted by 79 per cent in five years, and some stars have slated it.

With a quarter of under-25s now teetotal, classic anthems like Cigarettes & Alcohol belted out by Oa
The Sun •

Songs about booze vanishing from modern music as young fans shun drinking

SONGS about alcohol are vanishing from modern music — as young fans shun drinking, according to a study.

References to booze and getting hammered have plummeted by 79 per cent in five years, and some stars have slated it.

With a quarter of under-25s now teetotal, classic anthems like Cigarettes & Alcohol belted out by Oasis’ Liam Gallagher have been replaced by songs promoting cleaner living.

They include Ed Sheeran’s 2021 hit Bad Habits, in which he ends up “alone” after boozing.

Rapper Doj
Campaign Asia •

From likes to loyalty, AI will redefine social media: Trends for success in 2024 | News

Source: We Are Social's annual trends report: Think Forward 2024

Rather than demanding to be seen and heard, brands can experiment with a broad scope of novel ways to attract and maintain attention—whether partially or entirely, for seconds or hours on end.

Create experiences that enable moments of calm and focus


People—whether minorities, disempowered groups, or just users writ large—still value representation. But in today’s culture, there’s less faith in the power of representation alone
USTimesPost •

Songs about booze vanishing from modern music as young fans shun drinking

SONGS about alcohol are disappearing from modern music – as younger fans steer clear of drinking, according to a study.

References to alcohol and beatings have plummeted 79% in five years and several stars have brought it up.

With a quarter of under-25s now abstaining from alcohol, classic anthems such as Cigarettes & Alcohol by Oasis’s Liam Gallagher have been replaced by songs promoting cleaner living.

These include Ed Sheeran’s 2021 hit Bad Habits, in which he ends up “alone” after getting
Evening Standard •

Like Adele, I went teetotal — this is how it changed my relationship with alcohol

On the very same day the news was ricocheting around the internet that Adele had been teetotal for over three months, I had to go to work with a hangover. My hot eyes stared blearily at the screen, taking in her words: “I stopped drinking quite a long time ago now… maybe like three-and-a-half months ago. It’s boring. Oh my God, it’s boring… I miss it so much.” It’s hardly a rousing endorsement of sobriety, but sitting there feeling exhausted, sweaty, and peaky, I decided that Adele was probably
blue News •

Les jeunes boivent moins d'alcool et cela s'entend dans les chansons

Thème de prédilection dans les chansons à texte du répertoire musical français ou dans les succès internationaux l'alcool est de moins en moins évoquée dans la musique. Selon une étude, les références à l'ivresse, et plus largement à l'alcool, seraient moins présentes dans la pop britannique ces dernières années. L'une des raisons principales? Les jeunes ne seraient plus intéressés par l'alcool.

«Ah, le petit vin blanc»! Si elle est la première occurrence musicale faisant référence à l'alcool à
Malay Mail •

Young adults of today are drinking less alcohol — and that’s reflected in music lyrics

PARIS, Nov 7 — Alcohol is a favourite theme in international hits and local songs in many cultures, but it’s becoming less commonly referenced in music.

According to one study, references to drunkenness, and more broadly to alcohol, have become less frequent in British pop music in recent years.

What’s behind the dwindling references? Young people are no longer as interested in alcohol.

Alcohol is a major element in the lyrical inspiration of various genres of popular music from rock to rap a
Earth Press News •

Young people drink less alcohol and you can hear it in the songs

“Ah, the little white wine!“If it is the first musical occurrence referring to alcohol that we think of, the famous musette waltz sung by Lina Margy is far from being the only one. Throughout the 20th century, artists sang of the pleasure caused by the molecule whether it is in wine, beer or other beverages with a stronger strength. In the repertoire of Jacques Brel for example, this is a recurring theme, and not only with regard to the famous sailors of the port from “Amsterdam”. In his song “A
Workplace Wellbeing Professional •

Office drinks can enhance well-being at work!

Well-being at Work Week shines a light on all facets of ensuring employees are comfortable, happy and content at their workplace. One of the small but effective ways employers can help aid employee well-being is by providing free office drinks that can help keep their team hydrated and refreshed.

Selecting the ideal drinks for your office isn’t just about quenching thirst, it’s also about creating a positive environment that fosters productivity and well-being. Whether brainstorming big ideas,
NationalWorld •

Nutritionist's "concerns persist" as she calls for change to aspartame label

Labels in supermarkets should show how much aspartame is in a given product, the nutritionist said.

Shoppers have the right to know more about what's in the food and drink they buy from the shops.

That is the message from a leading nutritionist, who is calling for more transparency over aspartame. Often used as a replacement for sugar, it's an ingredient that's been making headlines throughout this year due to ongoing concerns about its impact on our health.

She said: "Aspartame, a low-calori
VICE •

Introducing the New Casual Sobriety

Right now, as I write this, I’m Right now, as I write this, I’m hungover . I told myself I wouldn’t drink this week – after a particularly heavy weekend that may have involved jelly shots – but then my brother came to town. So we went to the pub – what else were we going to do? Drinking pints is Britain's major national pastime, up there with bootlicking and talking about the weather. Except, there are signs this booze-soaked cultural attitude might be shifting – and I’m not just saying this bec
Daily Star •

BBC News' biggest gaffes – 'missing' presenter, 'fake typing' and rude gestures

BBC News is responsible for the gathering and broadcasting of news and current affairs in the UK and around the world.

The department is the world's largest broadcast news organisation and generates about 120 hours of radio and television output each day, as well as online news coverage and maintains 50 foreign news bureaus with more than 250 correspondents around the world.

However, some things don't go quite to plan when the cameras start rolling and presenter start discussing breaking news
brightonSEO •

Keeping SEO at the heart of your reactive strategy - Abbie Johnson - PR & Link Building Show 2023

Recorded at brightonSEO September 2023

Abbie will discuss how to enjoy the excitement of reactive link building while ensuring you're still building a targeted SEO strategy. Comparing what a reactive strategy provides in comparison to an overall strategy, her talk will then delve into keeping the balance between PR and SEO in a way that benefits the target audience, the brand and Google.

She will provide the key questions SEO experts need to ask themselves before dedicating time and effort into a reactive idea. She will then follow this by illustrating these key points with real-world examples that highlight the differences between amazing PR coverage and SEO-centric PR coverage.

For more information about brightonSEO and to get tickets, www.brightonseo.com

SUBSCRIBE for more videos: https://www.youtube.com/channel/brightonSEO?sub_confirmation=1

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brightonSEO is the biggest search marketing conference in the world and takes place in the UK and US. We give away thousands of free tickets every year and we’d love to see you there. As well as running one of the world’s most popular search marketing conferences we also organise practical, hands-on and in-depth analytics, PPC, SEO training courses – so you can up-skill in a specific area of search marketing.

Find out out more at brightonseo.com
Opulence Magazine •

Why Sustainable Grocery Shopping Should Be Your New Year's Resolution

As the New Year approaches, many of us are reflecting on our habits and setting resolutions for positive change. One impactful and easily adoptable resolution is embracing sustainable grocery shopping.

The average person spends £28.23 on household food and (non-alcoholic) drink supplies per week, totalling £1,467.96 annually. If more of this spending was put towards sustainable products, the environmental impact would be staggering.

To encourage more people to choose sustainable shopping as th
TREND HUNTER Inc. •

Upscaled Sparkling Water Cans

DASH Water makes sparkling water with simple ingredients and wonky fruits, and in addition to being able to enjoy the brand's refreshing beverages in slim cans, consumers are now able to choose "Big DASH" cans.



"The launch comes from insight from our webshop, which found that over 50% of our customers drink more than one 330ml can of DASH a day, and a further 75% responded to say that they'd like to see the 500ml in their local store," said DASH Water co-founder Jack Scott. These varieties
cambrian-news.co.uk •

Top Welsh Spotify hits unveiled for Welsh Language Music Day

Listing the top 10 below, the list provides a range of genres that are all united by the Welsh language - ideal for a commute.

Dydd Miwsig Cymru celebrates the beautiful form of the Welsh language across a range of music genres. Dydd Miwsig Cymru serves as a platform to showcase the rich diversity and talent within the Welsh music scene. This year, the day promises to be even more special as Transport for Wales unveils the top tracks that have been capturing the hearts and ears of listeners - i
South Wales Guardian •

See the Carmarthenshire artists who have one of the most popular Welsh language songs

Friday, February 9, is Dydd Miwsig Cymru (Welsh Language Music Day) and to celebrate, the top 10 most popular Welsh language songs on Spotify have been revealed.

The list heavily features acts originating from north Wales, but two Carmarthenshire artists have made the top 10.

In second place is Brynaman-born Dafydd Iwan with his monster hit Yma O Hyd. The track was originally released in 1983 and has seen a revival in recent years, regularly used in relation to the Wales national football team

Manchester is the UK’s best connected city, according to new data

From high-speed internet accessibility to transportation infrastructure – new data reveals Manchester is the best connected city in the UK.

With concerts to attend, sporting events, an excellent culinary scene, top nightlife and surrounding rural beauty spots, it’s no wonder Manchester keeps on top of being connected.

Data collected by Transport for Wales has uncovered the top cities fostering seamless connectivity nationwide, along with the worst connected, too.

After experts reviewed 30 cit
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