With nearly a decade of experience in the industry, I’ve worked across every stage of the SEO journey. From top level technical SEO to in-depth content strategy and hands-on Digital PR, I bring a well-rounded approach. I can help plan and create effective onsite and off-site assets that support both visibility and authority.

Every effective SEO strategy starts with a thorough audit. I can analyse your website's technical health, content quality, backlink profile, and on-page elements to uncover what's holding your site back. This process reveals hidden issues and opportunities, providing a clear roadmap for improvement.

Technical Audit

A thorough review of your website’s health and performance, including:

• Analysis of Google Search Console data and indexing issues

• Manual inspection of key technical elements

• Review of current keyword rankings and visibility

• Identification of 404 errors, redirects, and crawl issues

• Evaluation of PageSpeed Insights and Core Web Vitals

Content Audit

An in-depth look at your website’s content to ensure it's working hard for your business:

• Review of onsite content quality, structure, and relevance

• Analysis of metadata and on-page SEO signals

• Performance review of existing pages (traffic, engagement, conversions)

• Competitor content comparison and keyword gap analysis

• Keyword research focused on user intent across the buyer journey

Backlink Audit

Understanding how your website is perceived and trusted by Google:

• Assessment of your domain authority within your niche

• Review of your backlink profile for quality and diversity

• Identification of toxic or spammy links

• Opportunities to improve authority with strategic link building

 After completing a detailed audit, I create bespoke SEO strategies aligned with your goals, resources, and internal capabilities. These can be handed over to your in-house team to implement  or used as the foundation for a long-term SEO partnership with me.

Custom SEO Roadmaps

• Clear, actionable plans based on audit insights

• Prioritised by impact, effort, and urgency

• Tailored to your team’s skills and capacity

• Built to support short- and long-term goals

Flexible Implementation Models

• Strategy handovers for internal marketing or dev teams

• Ongoing consulting or training to guide implementation

• Full-service SEO retainers for long-term execution and growth

This is where strategy becomes action. Based on the audit and custom roadmap, I implement targeted SEO optimisations that improve visibility, performance, and user experience — all tailored to your business and audience. 

Onsite Optimisation

• Content mapping across the user journey

• Implementing keyword-focused improvements to titles, headings, and metadata

• Content rewrites and optimisation to align with user intent

• Optimising internal linking structure and page hierarchy

• Cleaning up broken links, outdated content, and low-value pages

Content Creation & Expansion

• Creating new content to fill keyword and intent gaps

• Developing supporting content hubs or topic clusters

• Optimising existing blog and service pages to improve rankings and engagement

• Content aligned with both SEO and your brand voice

No matter your brand/website every client would need to start with auditing so I can see what the most effective tactics would be - whether you're doing them yourself or continuing to work with me!

Projects and retainers are based predominantly on the budget you have available so I can ensure your bespoke work fits with your finances, too.

SEO (Search Engine Optimisation) is the process of improving your website’s visibility in search engines like Google so you can attract more relevant, unpaid traffic. It involves a mix of technical improvements, content strategy, and digital PR to help your site rank higher for the terms your audience is actually searching for.

SEO can lead to increased revenue by driving more qualified traffic to your site, which may result in higher conversions. While it doesn’t guarantee sales, it often supports long-term growth when done effectively.

Yes! Reporting and data analysis is my bag! I can help you understand the metrics and where you need to be looking to report on organic performance internally.

Yes! I'm happy to become an extension of your existing team on a consultancy-basis.